Award-winning strategist, creative and trend analyst specialising in social media, internet culture and the creator economy. Debut book Break the Internet available Nov '21. šŸŒšŸ’»

Iā€™m currently available for projects and opportunities that align with my research interests.

Iā€™m an internet explorer.

For brands

Brand, cultural and creative strategy connecting brands to youth audiences. Unpacking internet culture to build next-gen identities and future-facing activations for clients including Nike, Adidas, Depop, Disney, Estee Lauder, Converse, Topicals whilst at The Digital Fairy, now freelance.

 

For the public

Investigating algorithms, platforms, attention, memes, online cultures and communities via lectures, articles, interviews, events, debates, a blog and a book.

 

For myself

+20 hours of screen time a day (šŸ’€ šŸ˜­ ) and an obsessive fixation with new communities, subcultures, trends and cultural modes that arise from and interact with the internet.

Click here to pre-order my book. šŸ“– Email here for my CV & portfolio, with speaking or commentary opps, or to send me memes. šŸ“§ Represented by Max Edwards @ Aevitas Creative Management.